2D Explainer Videos
What Is An Explainer Video?
Where To Place an Explainer Video
Website Landing Page
Youtube and Video Hosting Platforms
Video offers a way for searchers to expedite information without having to read through technical manuals. Without getting too technical, Youtube also offers its own version of video SEO (technical markup that allows users to find specific topic easier). Want you video ranked #1 for a specific keyword query? While that’s not something we do here, you can certainly read more about ranking your explainer videos with tags, descriptions and more, found here: https://backlinko.com/how-to-rank-youtube-videos.
Social Media Shares
What’s The Best Duration For an Explainer Video?
The video’s goal should be to engage the viewer all the way through while keeping the information flowing. At the end of the video there is probably a “learn more” link or a pitch for the viewer to continue on to the next step (perhaps it’s a buy now button). As long as you aren’t boring the viewers your video can range in length anywhere from 10 seconds to 20 minutes. Keep the info creative![/text_block]
What Does an Explainer Video Cost?
#1) The DIY Route – Major Cost: Time
Of course this route, if starting from scratch, would take anywhere between 6-12 months depending on how fast you can learn to use the software, illustrate, get the timing perfect…you get the idea (tip: character animation takes far longer to animate due to the nuances of biomechanics and understanding of basic human movement). While the major cost here is time, you could get the animated portion of things ready for somewhere between $300, assuming you are a very fast learner and don’t need the software afterwards for future revisions.[/text_block]
#2) Piecing Together Elements
While we HIGHLY do not recommend creating the voice over after you have created the video, due to timing & revisions, you could go out and find yourself a voice artist. These are professionals that make a living by creating professional-quality audio files for tv commercials, radio, and anywhere else a narration is needed. Sites like voicebunny.com do the hard work of finding a voice over artist for you, however the fees for these can quickly add up depending on the total length of the script.
These companies find voice over talent with specific accents, gender and other vocal traits. Overall this route will be cheapest (if you’ve created the animations yourself) but will be a massive trade off for the time required. There will inevitably be time needed for back and forth communication with freelancers, voice artists, and anyone else involved. You will most likely have spent a bare minimum of $600 at this point with the fees, revisions, and your own software licensing (time aside).[/text_block]
#3) The Agency Route
Remember the game wherePerson A begins with a word or phrase and whispers it into their neighbor’s ear and so on and so forth until the message returns back to Person A ? At this point the message is typically distorted and humorous? This is what can occur in the world of Agencies, especially if there are no in-house animators.
The high level Marketing/Creative Director will meet on the phone with the new client and take down all the necessary requirements, information, and notes for the explainer video. Next, because the Marketing Director’s time is paid far more, the Director will pass along all information to the new junior marketing rep. The eager junior rep will want to impress all of their new bosses so they will minimize questions on their end and “take charge.” (PRO TIP: The term “taking charge” or “initiative” does NOT have to be synonymous withflying blind) If the agency is built around a skeletal model of employees, Marketing Director, a couple reps, and an outbound sales individual, they will not have any designers, creatives or animators in-house (meaning the agency needs to find and hire these individuals from Freelancing sites or other agencies).[/text_block]
The overall cost for a great agency that specializes in 3D animation, complex character rigging (backflips. somersaults, and complex biomechanic movements) range between $2000 – $50,000 depending on the production process, number of people involved and turnaround time.[/text_block]
Voice Over Narration – Extra Consideration
Explainer Video Examples
Other Animation Ideas From Robots Inc.
2D Explainer Videos are a great way to summarize the features and benefits of your business or project. Mockups available.
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